Spirit Brands

WHY WE DO IT

Why we do it

The following research explains why we do it. We can add value to our customers’ presentation of their product. We believe we can enhance the profitability of our customers’ food and beverage service.

Hard/mixed drinks:
Respondents tend to think hard/mixed drinks with plain black stirrers will most likely be served at local bars (79%) and nightclubs (63%), followed by moderately priced restaurants (54%).

When it comes to the types of establishments most likely to serve hard/mixed drinks with customized, molded drink stirrers, upscale hotel bars (62%), nightclubs (51%), and white table cloth restaurants (45%) were the top mentions.

· Over two-thirds of respondents expect to find moderate prices at an establishment serving hard/mixed drinks with plain black stirrers, whereas, more than half expect to find high prices at an establishment serving hard/mixed drinks with customized, molded drink stirrers.

· On average, respondents expect to find a higher level of cleanliness, service, atmosphere, popularity, food quality, and overall experience at an establishment serving hard/mixed drinks with customized, molded drink stirrers compared to one serving hard/mixed drinks with plain black stirrers.

· Two out of three respondents would expect to pay more for a hard/mixed drink with a customized molded drink stirrer than for one with a plain black stirrer.

Soft drinks:
When asked about the types of establishments most likely to serve soft drinks with plain straws, casual theme restaurants (67%), diners (64%), and local bars (63%) were the most popular mentions. In comparison, respondents tend to think casual theme restaurants (62%) and moderately priced restaurants (61%) are most likely to serve soft drinks with bright yellow straws.

· Almost three-fifths of respondents indicated they expect to find moderate prices at an establishment serving soft drinks with either a plain straw or a bright yellow straw.

· Respondents expect to find a slightly higher level of cleanliness, service, atmosphere, popularity, food quality, and overall experience, on average, at an establishment serving soft drinks with a bright yellow straw compared to one serving soft drinks with a plain straw.

· More than half of respondents said they would expect to pay more for a soft drink with a bright yellow straw than they would for one with a plain straw.